New library world article by Martin Zimmerman


  1. The author of the New Library World Article is Martin Zimerman. He is credible in that he does not only speak his mind in writing the article content but uses references from thirty-six different sources. He as well makes it easy for the article to be accessible through various ways including online via a provided permanent link. The author, Martin Zimerman, currently works in the US for the Emerald Group Publishing.
  2. The library alongside Information Science and Technology Abstracts list some other works by the author such as surveys, researches, and teaching services in information technology. In this case, the abstract talks of various generations starting from generation Z to the latest generation, the born IT generation. This shows that the author is IT skilled and minded.
  3. The Novanet Catalogue does not list any of Martin’s works. This means that there are no titles could be provided in this case.
  4. The writer is mainly writing for experts but hardly for the general population. This is evident from the technical terms that could only apply to specific expertise, especially in the information and communication industry. Some of the technical terms are understandable to the general population such as the use of internet search engines such as Google and Wikipedia.


  1. The publication is an article, specifically a journal article since it has a volume number, an issue number and the page section in the entire journal. It also has the date of publication and the author.
  2. The information provided in the article is not opinion based but factual and objective. The information is backed up by at least thirty-six sources from different publications and writings. The issue of emotions is hardly included with unsubstantial statement. All statements that are not the author’s opinion are cited from their original sources.
  3. The information provided seems to be balanced. The information is on search engines and techniques used by the digital generation in comparison to the older generation. There is no one view point since every generation being compared has its advantages over the other. The digital generation hardly make use of the library that happens to be well equipped with information while older generation value the library over the internet search engines. This digital generation tend to be too lazy whenever it comes to the use of library and believe that any information could be obtained from the internet (Zimerman M., 2012).


  1. The information is current since it is only one year after it was received and accepted. The information proves to be current and suitable for this topic since it the article has been downloaded more than 305 times since 2012. The search engines uses in the text are still increasing in popularity and even the latest generation prefer the internet sources to the traditional libraries. It is therefore important for this topic.



  1. The author’s workplace can be confirmed with certainty.  The author’s workplace is currently confirmed to be in the US, Long Island University, in the University’s Brooklyn Campus Library.


  1. The purpose of the author in this reading is to bring out the difference between the current generations and the older generation in terms of technology.


Part 2 – Annotation for the Reading

This article is mainly a research work by Martin Zimerman who aims at showing that the digital generation is different from the older age groups. He uses two major surveys in which case he asks questions computers and their general searching behaviours. In the first survey, he asks of the searching behaviours while in the second survey he seeks to find out how students could find items on the internet using search engines. In this case, the main aim is to find out if the students would find the items, he instructs and who actually finds them and the way in which they find the items (Zimerman M., 2012). After such surveys, Martin Zimerman finds out that digital natives are very different in terms of their search behaviours (Zimerman M., 2012). They prefer to use web-based searching engines especially Google, Yahoo search, and Bing. He finds out the first survey had more respondents than the second survey and concluded with implications that much need to be done on the digital generation in terms of their search habits. There are social implications in that the digital generation has to be taught how to search academic database to avoid any negativities. They have to understand on how to use other academic search methods but not only relying on online search engines.


Zimerman, M. (2012). Digital natives, searching behaviour and the library New Library World,

            113(3), 174-201. doi: 10.1108/03074801211218552



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