L’Oreal’s foundation ad

L’Oreal’s foundation ad

L’Oreal’s group ad for foundation uses a fascinating image that communicates the company’s values to the general population. Unlike others that use a single model, this ad utilizes multiple people from different races and genders to appeal to different parts of the population. Each model represents a certain category, yet they all fit in the same space to emphasize the universality and diversity of the group’s products. As a result, the ad’s main claim is multiplicity because the products from the corporation suit people from different backgrounds, and that beauty is for everyone. The minor claim is policy because society demands that all major corporations preach and support diversity in the products they sell. The use of multiple models emphasizes this point and makes it favorable before various people. Therefore, L’Oreal’s foundation ad is a picture of true diversity in a continuously changing world.

The ad’s use of design, color, symbols, placement of words and images reinforces and questions the culture, values, ideals, and hidden of ordinary people. The visual emphasizes the skin colors of the models and none outshines the other, to reinforce the ideals and values of diversity and inclusivity. It includes a man, which challenges the existing culture that beauty is for women only. The image questions the existing beauty standards and causes people to widen their worldview and accept that men can and are embracing beauty in a modern way. The designer places the name of the company at the bottom right corner in bold to inform the viewer of the group. However, the rest of the words are tiny and placed at the bottom of the ad, to emphasize the importance of the models above. Therefore, the designers of the visual use color, placement of words and images, and symbols to challenge and reinforce ordinary values, ideals, and culture equally.

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