Google Certification Singapore: How to Go About It

Businesses are looking for professional digital marketing who have Google certification in Singapore. This is driven by the fact that it is becoming much harder to get organic traffic to their websites. For an inexperienced entrepreneur who has a multitude of tasks waiting for them, they prefer hiring a person conversant with Google Ads.

With that said, there are standards that clients will look at, and top of the list is a Google AdWords certification in Singapore. If you are among the few people who appreciate the value of the internet to business disruption, then you need to position yourself as a professional.

This means that you have to work hard to get Google certification in Singapore. In this article, we break down how you can become a Google partner and thus increase your chances of getting clients and transforming their business.

Benefits of having Google Certification in Singapore

Google’s Analytics Academy offers a whole suite of marketing, advertising, and analytics certifications, including certification for SEO, AdWords, and analytics. A Google certification allows you to demonstrate that Google recognises you as an expert in online advertising and marketing.

The benefits of having a Google certification in Singapore are:

  • Help your company earn the Premier Google Partner badge
  • Demonstrate your expertise
  • A boost in credibility and popularity
  • It helps you to

For this reason, you should make being certified by Google your priority to increase your chances of getting more PPC-based clients for your company. Besides the benefits, read about the reasons why you should get AdWords certification.

Google AdWords Certificate overview

In the beginning, the Google certification program was a standalone program and had an attached examination fee. However, this changed with the creation of the Google Partners program, and in 2018, the Partners program evolved with the migration to Google Academy for Ads.

Any agency or individual in Singapore can sign up for the Google AdWords Partners program. However, you receive the proper certification; you need to pass the Fundamentals exam and at least one specialised exam such as the Google AdWords exam in Singapore. The exams include:

Fundamental exam

This exam the Google AdWords basics that include optimisation and management of digital marketing campaigns

Specialised Exams

Specialised exams focus on testing your knowledge on creating, managing, measuring, optimising, and managing advertising campaigns including:

  • Video advertising
  • Mobile advertising
  • Display advertising
  • Search advertising
  • Shopping advertising

The passing score for each of these exams is 80%, and each one has a time limit that you should complete the exam. Fortunately, the exams are free; all you need is an investment of time.

If you fail to make the pass mark, you may retake the exam after a week. Only after you pass the Fundamental and specialised exam, Google will send you a printable certificate on your Google Partners account.

The certificates are valid for 12 months. Agencies get a Google Partner or a Premier Google Partner badge while individuals get a certification.

How to Go About Google Certification in Singapore

The connection of the Google Partners program with Google Academy for Ads continues to pose challenges for many individuals and agencies in Singapore. Since Google certification has become a mandatory requirement for entry-level search marketing roles and agencies that want to improve their services, we have prepared this guide to help you earn your Google certification in Singapore.

Step 1: Select or create Your Google Account

If you work with an agency or company, you will be required to use your work email for your Google certification.

Individuals, on the other hand, can use their existing or new Google account that will be tied personally and publicly to their certification. This can be either a Gmail account or a Google account that is linked to a personal account.

Step 2:  Join Google Academy for Ads

After selecting your preferred Google account, you ought to ensure that you are signed out of any other Google account on the device you are using. As we have seen with other Google products, you can experience login difficulties if you are logged into multiple Google accounts.

Now, you can log in to the account and start the process of joining Google Academy for Ads. Click on the “Get Started Now” button, and you will be required to accept the permissions as well as the terms of service.

After this, you will see an option of sharing your Google Academy for Ads with a company or agency in Singapore. This allows you to affiliate your account with a Google Partners agency account, and you should then select the “Yes” option.

However, if you are not affiliated with a Google Partners agency, you can select the “No” option and skip step 3 and 5.

Step 3: Connect with Google Partners (Option)

Connecting your account with your company will give credit to the company, among other benefits. However, this will require that you upgrade your profile.

Click on your photo’s icon or initial in the right top corner, then “My Profile.” The reason for this process is to validate and connect you to the Google Partners certified company.

You will need to provide a work email that corresponds to the email domain of a company affiliated with the admin of your Google Partners account. After this, Google requires that verify the email once you are done with updating your profile.

This is a two-step process that requires information input as well as the authorisation of a Google Partners admin within your company.

Step 4: Prepare for exams

You will find basic education on Google as well as the extensive content on Google Academy. You will find all the training manual and assessments by clicking on the “Google Ads” tab from the dashboard on the Academy for Ads homepage.

We recommend that you go through the academy’s content, especially if it is your first time sitting for the exams. You should set aside at least four hours to go through the written and video content. It is a requirement that you should pass the sample questions at the end of each module.

The sample questions are written in the same format as the questions in the actual exam. Even if you have taken the exam before and have Ads experience, it is equally crucial that you go through the Academy content.

Step 5: Pass the Fundamentals Exam and one Additional Exam

In order to receive certification, it is required that you should pass the Ads fundamentals exam and an extra exam of your choice. Google will then award you a certification in the chosen area of specialisation.

Display and search exams are the longest standing exams in the roster, but Google is heavily advocating for YouTube and video advertising. However, there is no regulation that can hinder you if you want to take all the additional exams.

The only real penalty for failing to hit the 80% pass mark is to wait at least seven days before retaking them. With that said, you should ensure that you pass the Fundamental exam. There is a chance you could still get certified while you wait to retake any one of the other exams.

Beyond the Google AdWords certification in Singapore, you can undertake other certifications. They include:

Google Analytics Certification in Singapore

Getting a certification in Google Analytics is equally as important as the AdWords certification. The process is similar to that of the AdWords certification in that you have to go through the following processes:

Step 1: Sign up to Google Partners

Only a person with the Google Partners account can undertake the Google Analytics Individual Qualification exam to get certified. The best thing is that opening the Google Partners account is free and straightforward.

Step 2: Prepare for the exams

Google has provided revision materials to help you prepare for the Google Analytics Individual Qualification exams. We recommend that you go through all the content offered to excel in your Google Analytics Individual Qualification courses, which include:

  • Google Analytics for Beginners
  • Advanced Google Analytics

Step 3: Take the GA Individual Qualification Exam

The GAIQ exam is modular, which means you can undertake the exam one topic at a time. To start taking exams, follow this procedure:

  • Sign in to Google Partners
  • Click on “Certifications”
  • Click “See Exams”
  • Hover on the exam of your choice and click on “Exam Details.”
  • Click “Take Exam”

The exam will start in your browser. You will have 90 minutes to complete and submit the exam. Similar, you need to score at least 80% to pass. You have seven days before you can retake the exam.

If you pass, you will get a GAIQ certificate, and your Google Partners profile will be updated to reflect your new status.

Google SEO Certification in Singapore

Google does not offer Google SEO certification in Singapore. The reason for this is that it is against Google’s search engine principles to use SEO to manipulate search results. If you are a beginner and want a certification in SEO, you should look to SEO Training Course by Moz.

For people with a moderate level experience in SEO, you can then opt to go for Advanced Search Engine Optimisation Certification Training by Market Movie. However, you should be willing to pay $999 for the training.

However, you could go for Hubspot’s Free SEO Crash Course. It comes with a pre-made SEO template that gives a step-by-step tutorial on how to use it.

With that said, if you were looking for a Google SEO certification in Singapore to get a job, certifications are not the way to go. You need to show a potential employer that you have what it takes.

There are two ways that you can achieve this:

  • Build a website and optimise it
  • Take a job that does not require any training and optimise someone else’s website

Basic Optimisation

If there were to be a Google SEO certification in Singapore, it would have a lot of content. We will look at various ways you can use to master basic optimisation.

Keyword Research

The keywords must be relevant to your topic and should make up at least 1% of the total word count in your article. One way of hacking keyword research is by typing your topic into Google and see what Google’s autocompleting feature brings up.

You could also use a tool such as Google Keyword Planner to identify the short tail and long tail keywords, making rounds in your niche.

On-page optimisation

On-page optimisation deals in the content that users interact with on your website. The on-page content should be unique and should add value to your readers. This includes everything from images to videos, infographics, and more.

However, you should ensure that you have fast page loading speed. One of the goals of on-page optimisation is to ensure that you have quick page loading speeds. Otherwise, you will have high bounce rates if your page takes too long to load the content.

Link Building

This is the third and most important aspect of excelling in SEO. Links are the best way to increase your ranking on search engines. The goal here should be to expand the influence of your content, earn attention, and have other websites linking to your site.


A Google certification in Singapore is one of the requirements if you are looking to get into the digital marketing and advertising industry. It is also crucial that professionals in the industry get the certification to increase trust in their online marketing and advertising skills.

With that said, you can always find a third-party course that will help you in preparing for your Google certification in Singapore.

Besides this, if you run a digital marketing and advertising agency in Singapore, you need to encourage your staff to get certified as this will fast track your journey to becoming a Premier Google Partner.

Contact us today for digital marketing services in Singapore. Our team will be on hand to help you learn all the ways of increasing your brand in the Singaporean market.




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