Consumer value concretion through transparency

From the onset, the objective of the study is to create a model illustrating consumer value concretion through transparency. Research has proven that the changes in the 21st-century business environment call for agile and faster methods of brand development, which foster value creation for the consumers and extraction for the companies. Literature has satisfactorily shown that the consumer is central to the process of brand development and value creation, without which the brand image becomes unrecognizable or irrelevant in the market. By studying the two prime examples in the textile industry, ASKET, and Nudie Jeans, the research has shown how selective application of the variables that enhance value creation can affect a business. Such findings informed the development of the conceptual model represented by figure 7, which ensures the holistic development of the brand while still retaining consumer value co-creation and extraction. Notably, there is a need to research further on the specific information for transparency to avoid releasing data that could potentially harm the brand. There is enough evidence showing that without the proper merge of social media use, transparency, and brand processing, companies cannot holistically accrue the benefits of value creation in the current business environment.


 

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